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armchair buying

  • 1 buying

      баинг; покупка; закупка
       armchair buying "диванная" домашняя покупка; непосредственный покупательский отклик на рекламу по телевизору, каталогу
       hand-to-mouth buying минимально необходимые покупки для текущего потребления без создания запасов; закупки, рассчитанная на поддержание товарных запасов на минимальном уровне для текущих операций
       incentive buying стимулирование к покупке; дополнительный товар, скидка и т.д., получаемые потребителем при условии приобретения определенного товара или его определенного количества
       media buying медиабаинг; закупка рекламного пространства в СМИ
       scare buying паническая скупка товаров

    Англо-русский словарь по рекламе > buying

См. также в других словарях:

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